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The company was far behind its competitors with an outdated trading platform that had numerous issues and limited features.
Key business components that delivered the most value to customers were experiencing problems. The company was focused on firefighting rather than growth and business expansion.
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The company aimed to offer the fastest trade order execution speed, as traders rely on timely responses to capitalize on price movements. However, there was no software-free access, and users faced delays
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The platform was vulnerable to DDoS attacks, which impacted system performance.Performance Bottlenecks During Market EventsDuring major announcements and peak trading hours, the system suffered from slow data transmission and lag, preventing customers from acting quickly
It was difficult to scale and integrate new features.
The old platform was built on outdated technology, plagued with bugs and lacking flexibility.The admin interface was hard to use, and even minor changes required expensive development.There was poor partner integration and no standardization in data communication.
Delivering on time, at the right cost and quality, was a constant challenge.
Improve the development process to increase release frequency from:
- 1 release every 2 months to
- 2 releases per month,
without expanding the current development team.
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The company improved its release cycle from one every two months to two per month by streamlining workflows, increasing automation, and utilizing agile methodologies. This allowed MarketsWorld to deliver new features faster and respond more quickly to market demands.
MarketsWorld shifted to cross-functional teams, ensuring better collaboration between developers, QA, and business stakeholders. This enabled faster iterations and more efficient use of resources while maintaining the same development team size.
By adopting cloud-based solutions, MarketsWorld eliminated data transmission lags and improved platform performance during high-demand periods, such as market events and major announcements.
Clear communication channels were established between departments—back office, marketing, and shareholders. This ensured all teams were aligned, and user behavior analysis guided the development of new features that better met customer needs.
A structured system for integrating new requirements and a fast prioritization method enabled quicker decision-making, ensuring that the most valuable features were prioritized and developed rapidly.
Closer collaboration between technical and business teams helped align product direction with development, reducing the gap and speeding up the feature development lifecycle.
Initially, to increase release frequency, the plan was to build a second smaller team to work on features with low dependencies and release in parallel. This would have incurred an additional cost of €50,000 per month. Thanks to the improved development process, this cost was avoided.
